Nowadays, people examine the internet for pricing and reviews before buying a product or service.
Video is an effective way to showcase what your business has to offer. It also helps you connect with consumers and reach out to new prospects. But no matter how good your video is, it has to be visible before any of these things happen.
With millions of people looking for information online, you want your video to appear at the top.
So, if you’ve created a video, you should take the time to optimise it so that it ranks well on the search engine.
You can do several things to improve the chances of ranking highly on the search engine. This article will look at ten proven SEO strategies to improve your video ranking. Check this, Promo Video Maker.
- Keyword Optimization
Before creating a video, it’s crucial to choose the right keywords as the wrong choice would waste your time and money.
Keyword research helps identify the most relevant terms the users are exploring.
To begin with, think about your audience. What do they want? It doesn’t matter how good your video is if no one finds it or your target audience isn’t searching for what you have to offer. A search engine like Google is not a demand generation but a demand fulfilment tool.
Following are some things you can look at while doing keyword research:
- Keywords with low competition are easier to rank—lookout for these keywords with high search volume.
- Long-tail keywords might show low volume, but they have high user intent.
- Short tail keywords will have high volume but are essential for building authority.
You can use tools like Google Trends, Answer the Public, Google Keyword Planner, etc., to figure the terms people search for online.
- Engaging Video Content
People want to find content creators they can trust, so the content you create is a massive part of how people discover you online.
A high-quality video ensures a good viewer experience that helps your viewers stay engaged and makes it easier for them to return to you later. Your content should add value so that people keep watching the video and subscribe to your channel for similar videos. You can use Typito’s video editing tools to create engaging videos.
When people interact with your video, it signals to the search engine that your content is relevant, and in turn, the search engine improves your content reach.
Also, the length of the video decides its ability to rank. Long-form videos (more than 10 minutes long) are better in this regard than short-form videos.
- Customised Thumbnails
When it comes to videos, we judge the book by its cover.
A thumbnail provides visibility to your video, as it’s the first thing people see when looking at their search results.
A thumbnail is a small image displayed next to the video’s title and must be eye-catching and exciting to make people click on your video. If the thumbnail of your video is not attention-grabbing, your video will have a low click-through rate (CTR).
So, a good thumbnail helps get more clicks, which signals to the search engine that people like your video. The search engine then promotes your video to people looking for similar solutions.
Here are some tips on how to make a great video thumbnail:
- Always go for high-quality images for your customised thumbnails.
- Ensure the text is legible on all screens. You can play with fonts and use contrasting backgrounds to make them stand out. The thumbnail should be responsive to different devices to make it user-friendly.
- Video Transcripts
If you publish a video without transcripts or subtitles, the video will be virtually useless to the search engines because they cannot comprehend those images and videos.
Adding transcription helps the search engine understand the context and meaning of the video.
When search engines index your video, they store the information in an archive and use it to ensure they have the best possible content for their users. So, video transcriptions help improve your videos and make them easier to discover.
The good thing is that there are tools that can add subtitles automatically.
- Create Compelling Title
Your title summarises your video in one line. If people don’t understand what the video is about, they won’t watch it. So, if you want people to click on your video, you must write a captivating title.
Optimising your title for keywords can help your video rank higher in search results and attract more viewers.
The search engine uses your video’s title as the primary descriptor. So, the more relevant your video title is to the user’s query, the likelier your video will rank high in the search results.
Your video’s title should use strong verbs and adjectives. Make sure that your title is short and sweet (keep around 50 characters) and use a maximum of 2 keywords in the title.
- Use Smart Video Description
Here are some tricks to write a compelling description.
- The first two lines of your description are visible in the search results.
- Use complementary keywords. For example, if you write about fixing a laptop that won’t start, use keywords like restart, boot, and power to describe the problem.
- Use timestamps in the description to improve reach.
- Use relevant keyword tags. The search engine uses tags to index and organise your content.
- Search engines give more weight to a well-written description, so make sure to make it keyword-rich.
- Increase Social Engagement
Getting your video in front of as many eyes is essential to improve your chances of ranking higher in search results.
So, once you’ve published your video, start cross-promoting it in different places on the web to improve your chances of ranking higher. It’s possible by sharing your video on various social media platforms (like Facebook, Twitter, and LinkedIn), blogs, sending it to your email list, etc.
Also, make sure that people can embed your videos on websites.You can also use the audience insights to learn where most of your traffic is coming from to better target those platforms.
- Video Metadata Optimization
Video metadata is an important parameter to optimise your video.
- Video file name; Use a descriptive file name containing your primary keyword and not random words or numbers.
- Thumbnail file name; Ensure that your thumbnail image file name includes the primary keyword.
- Caption file name; Ensure that your caption file name includes the primary keyword.
- Video Publishing Time
The first hour of posting the video is the most important, as this is when you receive the highest engagement. You also need to be proactive and share your video on every social platform and website.
If you’re not making much effort to share the video or post it at an odd time when the traffic is low, you’ll experience low content engagement. This signals the search engine that your video might not be good enough and has poor searchability.
Search engines always prefer consistency in frequency. So, if you’re publishing your video regularly, it bodes well for your channel in the long term.
- Optimise Channel Page
Optimising your video channel page starts with adding relevant keywords and tags in your channel’s About section. These keywords help search engines understand your channel’s content.
For instance, if your video playlist is about different organic farming methods, it helps the search engine understand that these videos are interrelated. Moreover, a playlist helps users quickly find and engage with similar videos.
Meanwhile, reply to all user comments as they give search engines a positive signal that helps your video rank better.
While taking care of these ranking factors individually may be challenging, there’s a video editing tool that simplifies things. Ensure to check out Typito’s video editor that helps you create engaging videos easily.